Media & Advertising
Istoria neobisnuita a logo-urilor celebre
Unele logo-uri recunoscute in intreaga lume reproduc pur si simplu numele marcii (Coca-Cola, Google), altele au o forma abstracta care evoca universul sau istoria (Mercedes, Citroen, Nike), litere stilizate (McDonald's, Channel), animale (Peugeot, Toblerone) sau reproduceri de armuri (Porsche, Cadillac). Capital.fr a realizat un istoric al celor mai cunoscute logo-uri din lume, potrivit Money.ro.
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Centrul logo-ului Mercedes este o stea cu trei ramuri, reprezentativa pentru Daimler. Fondatorul companiei i-a trimis in tinerete sotiei sale o carte postala reprezentand casa sa plasata pe o stea, pe care a scris: „Aceasta stea imi va lumina uzina, simbolizand prosperitatea”. Cele trei brate reprezinta universul unde sunt concepute motoarele lui Daimler: pe pamant, pe apa, in aer, conform sursei citate.
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