Media & Advertising
JWT a cumparat 75% din actiunile agentiei Tagora
Reteaua de publicitate JWT, parte a grupului WPP, a cumparat 75% din actiunile agentiei belgiene de servicii digitale si marketing direct, Tagora. Oficialii celor doua companii nu au dezvaluit valoarea tranzactiei, conform site-ului Hemscott.
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Tagora este o agentie de branding de origine belgiana, cu sediul central la Bruxelles, care a avut in 2006 venituri de 3,6 milioane de euro.
JWT a facut achizitia pentru a-si dezvolta serviciile globale de marketing direct. JWT este o retea de publicitate care face parte din WPP, unul din cele mai mari grupuri de comunicare din lume, prezent in 106 tari. Printre clientii JWT se numara Radisson, Carlsberg si Cisco.
In noiembrie, anul trecut, WPP a mai achizitionat Quasar Media din India si 5 agentii din China.
WPP mai include retelele Grey Worldwide, Ogilvy, Young&Rubicam si Group M.
In Romania, JWT este prezenta prin agentia Scala JWT, care gestioneazã clienti precum Bancpost, Jacobs, Nestle ºi Pfizer.
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