Media & Advertising
Kanal D, amendat pentru a doua oara in acest an pentru prea multa publicitate
Postul de televiziune Kanal D a fost sanctionat de catre Consiliul National al Audiovizualului (CNA) cu o amenda de 10.000 de lei pentru ca a depasit intervalul de maximum 12 minute pe ora in care se pot difuza spoturi publicitare, aceasta fiind a doua sanctiune de acest gen din 2009.
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Postul a depasit durata de publicitate orara in zilele de 19 si 20 mai 2009 cu minimum 51 secunde si cu maximum 114 secunde in cadrul fiecarei ore date, se arata intr-un comunicat CNA. Legea audiovizualului prevede ca proportia de spoturi publicitare dintr-un interval de o ora sa nu depaseasca 12 minute in cazul televiziunilor comerciale si 8 minute in cazul televiziunii publice.
Kanal D a mai primit o amenda similara in luna aprilie.
Kanal D Romania face parte din Dogan Media International, subsidiara grupului Dogan Yayin Holding (DYH), lider pe piata de media in Turcia. DYH are in portofoliu sau 8 cotidiene (Hurriyet, Milliyet si Fanatik), 8 posturi TV (Kanal D, Star TV si CNN Turk), 3 statii radio si case de productie audio, video si print.
Pe acelasi subiect scrie si paginademedia.ro: Incredibil, dar adevarat: Amenda pentru prea multa publicitate pe TV!
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