Media & Advertising
Kandia imbraca haine noi
Ambalejele ciocolatei Kandia au fost redesenate intr-un proces de rebranding semnat de agentia BrandTailors.
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Echipa BrandTailors a dezvoltat inclusiv design-ul materialelor de comunicare la raft, principalele obiective fiind consolidarea asocierii Kandia cu ciocolata amaruie si comunicarea schimbarii design-ului de ambalaj.
Materialele de la raft au fost insotite de activitati de sampling in supermarket-uri si hypermarket-uri.
BrandTailors, companie de consultanta strategica si design de brand, activeaza pe piata de branding de circa sase ani, lucrand pentru clienti ca Unilever, The Coca-Cola Company, Cadbury, Orkla Foods, Star-Pepsico, Lagardere, GlaxoSmithKline, Intersnak, Ulker, Dorna Lactate, Albalact, Prodlacta, Caroli Foods, Pambac sau Azuga Waters.
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