Media & Advertising
Lebedev relanseaza The Independent marti
Cotidianul britanic The Independent, al carui nou proprietar este miliardarul rus Alexander Lebedev, va fi relansat marti, 20 aprilie, scrie presa internationala.
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Noul format va avea o sectiune noua numita The Viewspaper, care va cuprinde comentarii, analize si editoriale.
Aceasta relansare va fi sustinuta de prima campanie de marketing si publicitate pe care o deruleaza ziarul in ultimul an, in conditiile in care Lebedev incearca astfel sa creasca vanzarile.
Ziarul isi va mentine pretul de 1 lira sterlina, in conditiile in care nu s-a luat inca o decizie in ceea ce priveste distribuirea gratuita a cotidianului.
Potrivit ultimelor date, The Independent a avut un tiraj mediu de 184.137 in martie, in crestere cu 0,32% fata de martie, dar in scadere cu 10,3% fata de aceeasi perioada a anului trecut.
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