Media & Advertising
Leo Burnett a castigat primul Effie pentru Romania
Leo Burnett a devenit ieri prima agentie din Romania care a castigat un premiu la Euro-Effie Awards, cea mai prestigioasa competitie europeana ce recompenseaza eficienta campaniilor de publicitate implementate la nivel regional.
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Trofeul castigat de Leo Burnett este un Bronze Effie si a fost acordat campaniei „Tide pentru Supermame”, conceputa pentru brandul Tide, client Procter & Gamble.
Premiata la categoria FMCG (bunuri de larg consum), campania este adresata mamelor. „Tide pentru Supermame” a fost creata de Leo Burnett Romania si implementata cu succes in tari din Balcani (Bulgaria, Bosnia Hertegovina, Serbia, Muntenegru, Moldova), si la nivel international (Grecia, Rusia, Ucraina, Belarus, Ungaria), fiind pentru prima data cand o campanie dezvoltata in Romania ajunge sa fie utilizata atat de larg la nivel international.
Printre clientii Leo Burnett se numara Academia Catavencu, Allianz Tiriac Asigurari, Altex, Media Galaxy, Aviva Life Insurance.
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