Media & Advertising
Liderul ziarelor gratuite din Cehia, vandut la concurenta
60% din actiunile ziarului gratuit Metro din Cehia au fost vandute, la sfarsitul lui 2007, grupului german Rheinische Post. Suma pentru care s-a realizat tranzactia nu a fost dezvaluita.
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Tranzactia s-a facut prin intermediul concurentului pe piata ceha al Metro, Mafra, detinut de Rheinische Post, conform Newspaper Innovation. Metro va fuziona cu ziarul distribuit gratuit de catre Mafra, Metropolini Expres.
Metro este cel mai citit ziar gratuit din Republica Ceha. In topul audientei generale, care include si ziarele platite, Metro se afla pe locul 5.
Competitia a generat de-a lungul timpului multe schimbari de management in cadrul operatiunilor din Cehia, dar fara obtinerea unui profit semnificativ, desi in 2006 Metro a avut vanzari de 7,4 milioane de euro, conform Newspaper Innovation.
Metro este produs in editii diferite pentru regiunile Praga/Boemia si Moravia iar tirajul este de 320.000 de exemplare. Numarul de cititori in primele 6 luni ale lui 2007 a fost de 341.000 pe editie.
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