Media & Advertising
L\’Oreal organizeaza pitch pentru contul de digital media din Europa
Producatorul francez de cosmetice L'Oreal organizeaza un pitch pentru contul de digital media din Europa, in conditiile in care intentioneaza sa creasca cheltuielile cu publicitatea pe Internet, potrivit Brandrepublic.com.
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Compania a invitat mai multe agentii, castigatoarea urmand sa gestioneze contul pe cele mai importante piete din Europa.
Pe langa brandul L’Oreal, compania detine brandurile Maybelline si Garnier, precum si o divizie de produse de lux cu branduri ca Lancome si Guy Laroche.
In prezent contul de media din Europa este gestionat de ZenithOptimedia.
L’Oreal a separat gestionarea publicitatii pe Internet in Statele Unite si Australia.
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