Media & Advertising
Marea Britanie: Cheltuielile cu publicitatea TV vor creste in T4
Cheltuielile cu publicitatea TV din Marea Britanie vor creste in ultimele 3 luni ale anului, la sfarsitul carora insa se asteapta o depreciere de 8%, iar in cele mai optimiste scenarii de 5%, potrivit Brandrepublic.com.
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Anterior, specialistii in publicitate estimau ca declinul va fi de 14%.
Zonele care vor inregistra cresteri ale consumului de publicitate pe TV sunt retailul (15%), telecomunicatiile (80%) si serviciile financiare (20%).
In primele 3 trimestre ale anului, publicitatea TV a scazut cu 15%, valoare care se estimeaza ca se va mentine la nivelul intregului an 2009.
Primul semestru din 2009 a marcat o premiera in Marea Britanie, cand cheltuielile cu publicitatea pe Internet le-au depasit pe cele din TV: 1,75 miliarde lire vs. 1,64 miliarde lire.
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