Media & Advertising
Marea Britanie: Piata de publicitate TV va depasi nivelul din 2008 abia peste 4 ani
Publicitatea TV din Marea Britanie da semne de revigorare, dar nu va reusi sa depaseasca nivelul inregistrat in 2008 decat in 2013, potrivit unui raport al PricewaterhouseCoopers (PwC).
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PwC estimeaza o revenire a pietii media si de divertisment in 2010, dar publicitatea TV si pe Internet vor inregistra valori mai mari decat anul trecut abia in 2013.
Compania estimeaza ca veniturile de pe piata media si de divertisment vor scadea cu 7% in 2010 comparativ cu 2008, de la 92 miliarde lire sterline (108,9 mld. euro) la 85 miliarde de lire sterline (100,6 mld. euro). In 2013, se estimeaza ca veniturile se vor situa in jurul a 98 miliarde euro (116 mld. lire sterline).
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