Media & Advertising
Marketing de 100.000 euro pentru deschiderea mall-ului Galeria din Piatra Neamt
Mall-ul Galleria din Piatra Neamt are alocat un buget de marketing de circa 100.000 euro pentru deschidere, presupunand o campanie care a demarat cu 1-2 luni inainte de data inaugurarii si care va dura inca aproximativ 2 luni, a spus, pentru DailyBusiness.ro, Stefan Cremene, directorul de operatiuni al mall-urilor Galleria, dezvoltate in parteneriat de GTC si Aura Investments.
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Taxa de marketing platita lunar de chiriasii mall-ului este de 1 euro pe metru patrat.
Campania de promovare a fost derulata pe outdoor, presa scrisa, radio, panotaj mobil si TV.
Mall-ul, care are o suprafata de circa 15.000 mp inchiriabili, este in prezent inchiriat in proportie de 85%, iar reprezentantii GTC estimeaza ca in septembrie, gradul de ocupare va ajunge la 90%.
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