Media & Advertising
Marketing influencer: O vedetă YouTube, mult mai credibilă decât o celebritate
Pentru membrii generației Z, celebritățile nu sunt stelele de cinema sau televiziune, ci oamenii reali, la fel ca ei, cu o prezență puternică pe platformele pe care ei le vizitează - arată studiul calitativ realizat de Exact Cercetare și Consultanță la finalul anului trecut.
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