Media & Advertising
Mars cheama agentiile in pitch pentru contul global de media
Gigantul alimentar Mars isi revizuieste activitatile de media planning si media buying din SUA, dar si din alte regiuni in care activeaza, dupa fuziunea de 23 mld. $ cu Wrigley din octombrie, scrie presa internationala.
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Initiativa Mars de a reevalua conturile de media este valabila in mai multe regiuni ale lumii, insa exclude China, unde contul de media a intrat de curand in portofoliul unei agentii locale.
Mars si Wrigley au cheltuit impreuna in 2008 circa 770 milioane dolari pe publicitate in SUA, potrivit datelor Nielsen citate de presa internationala.
Media Vest este agentia de media care gestioneaza in prezent contul Mars in SUA, in timp ce Mindshare gestioneaza contul Wrigley.
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