Media & Advertising
McCann Erickson a preluat conturile Heineken si Golden Brau
Agentia de publicitate McCann Erickson va gestiona conturile marcilor Heineken si Golden Brau, detinute de Heineken Romania. McCann a castigat pitch-ul in defavoarea agentiei de publicitate Grey, detinatoarea precedenta a contului.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2008/01/4783a6ec09f7e.jpg)
McCann Erickson a informat marti, printr-un comunicat de presa, ca va administra conturile de strategie si creatie ale celor doua branduri de la inceputul lui ianuarie, conform NewsIn. De asemenea, pentru cele doua branduri vor mai lucra agentiile Momentum, MRM Partners si McCann PR.
McCann Erickson face parte din grupul B.V. McCann Erickson, detinut majoritar de grupul mondial de publicitate Interpublic. Din grupul B.V. McCann Erickson mai fac parte agentiile Universal McCann, McCann PR si BrandTailors. B.V. McCann Erickson are clienti precum Coca-Cola, Kandia-Excelent, ING ºi Nestle.
Heineken Romania produce marcile de bere Heineken, Golden Brau, Gosser, Schlossgold, Silva, Ciuc, Bucegi, Gambrinus, Harghita, Hategana si Zipfer.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/varstnici.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/ceasuridelux.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/gen-z-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/miner.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/complex-vitamine.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/trumpmusk.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/taxa.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/Campus-BookLand-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/Padurea-cu-Aluni-plantatie.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/XTB-Romania.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/insolventa-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/legislatia.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/hipermarket.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/factoring.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/aripioarebani.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/iohannis-3.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/bitcoin-3.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/tun-de-zapada-1.jpg)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/Noua-Lege-a-pensiilor-Marius-Budai.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/salariul-minim-european.jpg)
19 Feb. - 19:12
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/01/pensii-10.jpg)
19 Feb. - 17:05
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/LEGEA-PENSIILOR-simona-bucura-oprescu-diana-daily.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/coada-Casa-de-Pensii-1.jpg)
20 Feb. - 12:17