Media & Advertising
McDonald\’s: 6,3 mil. euro pentru promovarea ingredientelor folosite
Lantul de restaurante tip fast-food McDonald's a demarat saptamana aceasta, in Marea Britanie, o campanie care se ridica la 6,3 mil. euro (5 mil. lire sterline), pentru promovarea calitatii ingredientelor folosite in alimentele pe care le produce, scrie presa internationala.
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Campania face parte dintr-o actiune globala a grupului McDonald’s, care vizeaza imbunatatirea perceptiei parintilor asupra alimentelor consumate de copii in lantul de restaurante.
Clipul TV al campaniei este realizat de agentia Leo Burnett, ruleaza deja pe posturile britanice si ecranizeaza povestea unei familii care planteaza flori sub forma de pui, vaci si saci de cartofi.
Lansarea oficiala a campaniei de promovare, care va viza toate tarile in care lantul de restaurante McDonald’s este prezent, va avea loc in 2009.
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