Media & Advertising
MEC va gestiona contul de media al Claritine
Mediaedge:cia (MEC) a castigat contul de media al Merck Sharp&Dohme, gestionand brandul Claritine, in urma organizarii unui pitch la care au mai participat agentiile Brand Conection, parte a grupului Initiative, Universal McCann si Zenith Media, a anuntat luni agentia.
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Incepand cu luna iunie, MEC va comunica campania de media pentru brand-ul Claritine, prin intermediul unei strategii multimedia alcatuita dintr-un mix de comunicare format din TV, presa si online.
MEC ofera consultanta in optimizarea strategiei de comunicare, precum si servicii de planificare si implementare a comunicarii media.
Agentia activeaza in 84 de tari prin 250 de birouri si are 4.500 de angajati. MEC este membru co-fondator al GroupM, grupul de investitii media din cadrul WPP.
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