Media & Advertising
Mediaedge:cia Romania va administra contul de media al BCR
Mediaedge:cia Romania a anuntat ca a fost desemnata agentia care se va ocupa de planificarea si implementarea media a contului BCR, parte a grupului Erste, incepand cu luna mai.
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BCR, membra a Grupului Erste, este o banca universala care gestioneaza active de peste 17,5 miliarde de euro. Banca numara in prezent 580 sucursale si agentii in intreaga tara in majoritatea oraselor cu peste 10.000 de locuitori.
Oficialii Mediaedge:cia, contactati de DailyBusiness nu au oferit detalii despre valoarea contului BCR sau durata perioadei in care vor administra activitatile de media ale bancii.
Mediaedge:cia (MEC) ofera servicii de planificare, cumparare si implementare a comunicarii media cat si strategii de analiza a profilului consumatorului si eficientei investitiei.
Din portofoliul MEC mai fac parte clienti precum Baneasa Shopping City, Beiersdorf Romania, Cinema City, Elite Romania, Epee Ro Mania, Eurofood, Ferrero, GTC.
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