Media & Advertising
Mercury360 a realizat campania de comunicare a Smart FM
Agentia Mercury360 a realizat noua campanie de comunicare Smart FM, ce a debutat pe 14 septembrie si va continua timp de o luna, atat online cat si offline, prin machete si inserturi de presa, carti postale si spoturi radio.
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Conceptul, materializat in 4 executii distincte – „The 3 R’s”, „Emergency on Planet Earth”, „Excuse Me Mr.” si „Peace on Earth” – transpune grafic mesajul campaniei si indeamna ascultatorii Smart FM sa descopere versurile din spatele sunetelor.
Echipa care a contribuit la realizarea acestui proiect este formata din: Tiberiu-Cristian Papa – art director si ilustrator, Wolfgang F. Covi – copywriter, Miguel Goncalves – creative director, Liviu Turcanu – creative group director.
Mercury360, infiintata in 1993, este una dintre cele mai mari agentii integrate de consultanta de marketing si comunicare. Printre clientii agentiei se numara Ursus Breweries, Coca-Cola, Nestle, Nestle Professional, Western Union, L’Oreal, Dr. Oetker, SCA Hygene Products, Albalact, etc.
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