Media & Advertising
Metrorex a obtinut anul trecut 2,2 milioane de lei din publicitate
Metrorex a cumulat, in 2007, venituri din publicitate de 2,2 mil. lei inclusiv TVA (circa 0,66 mil. euro), cu peste 10% mai mult fata de anul 2006, a afirmat Mariana Petre, director al departamentului Tehnologia Informatiei si Comunicare din cadrul companiei.
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Pentru gestionarea spatiului de publicitate din interiorul metrourilor si a celui de pe peroane, Metrorex colaboreaza cu trei agentii de outdoor.
„In cursul anului 2007, publicitatea in metrou s-a realizat prin trei asocieri in participatiune, incheiate de Metrorex cu Euromedia Group, Betacons si Lemon Design”, a afirmat Mariana Petre, citata de NewsIn.
Aceasta a mai adaugat faptul ca in 2007, in locurile oferite de Metrorex a predominat publicitatea din domeniul bancar si din cel al bauturilor racoritoare.
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