Media & Advertising
Microsoft il atrage pe Jerry Seinfeld cu 10 mil. $ pentru o campanie publicitara
Gigantul Microsoft Corp pregateste o noua campanie publicitara, estimata la 300 mil $, pentru care - sustin surse apropiate companiei - a fost contractat starul de televiziune Jerry Seinfeld, relateaza Wall Street Journal.
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Potrivit surselor, campania va fi coordonata de o noua agentie de publicitate, care va avea ca obiectiv propulsarea notorietatii Microsoft peste cea a rivalului Apple.
Jerry Seinfeld va fi personajul cheie al campaniei, si va aparea in spoturi alaturi de presedintele Microsoft, Bill Gates, primind un onorariu de 10 mil $.
Sloganul noii campanii Microsoft, sustin surse apropiate corporatiei, ar putea fi „Windows, Not Walls”.
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