Media & Advertising
Millennium Bank a iesit din portofoliul GMP si a plecat la Ogilvy
Contul local de publicitate a Millennium Bank a iesit din portofoliul GMP, agentie care s-a ocupat de promovarea bancii din 2007, au anuntat oficialii GMP. Surse din piata au declarat pentru DailyBusiness ca publicitatea Millennium a ajuns la Ogilvy, dupa pitch-ul desfasurat de banca in perioada iulie-august.
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Oficialii GMP nu au indicat numele agentiei care a castigat licitatia Millenium, precizand ca este vorba de o retea de advertising cu care institutia lucreaza si in alte tari.
„Am incredere in succesul Millennium Bank pe piata romaneasca si cred ca reteaua aleasa in urma pitchului organizat de curand, retea cu care de alftel Millennium lucreaza si in alte tari, va continua cu bine povestea de succes a acestui brand frumos”, a declarat Felix Tataru, managing partner GMP Advertising.
Oficialii Ogilvy Romania si cei ai Millennium Bank nu au putut fi contactati pana la ora publicarii articolului.
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