Media & Advertising
O agentie londoneza va gestiona 37 mil. euro pentru campania de vara Coca-Cola in Europa
Coca-Cola a ales agentia londoneza Mother pentru a realiza campania de vara a producatorului de bauturi racoritoare, cu un buget care se ridica la peste 37 mil. euro, scrie presa internationala.
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Agentia a castigat contul in urma unui pitch in doua etape, in fata agentiei spaniole Senora Rushmore Madrid.
Mother va realiza o campanie care va rula pe toate pietele europene pe care Coca-Cola e prezenta, inclusiv Marea Britanie, Franta, Germania, Italia, Spania si Portugalia.
Agentia britanica nu este la prima colaborare cu Coca-Cola, aceasta castigand luna trecuta si comunicarea pan europeana pentru brandul Diet Coke.
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