Media & Advertising
Ogilvy PR are un nou CEO global si un nou obiectiv: redefinirea PR-ului traditional
Christopher Graves (foto), noul CEO global al Ogilvy PR, retea internationala de relatii publice detinuta de grupul de comunicare WPP, a fost insarcinat - odata cu numirea in functiei - cu un obiectiv important grupului: redefinirea PR-ului traditional, scrie presa internationala.
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Graves, care va prelua atributiile de CEO al retelei in ianuarie 2010, este in prezent CEO-ul Ogilvy PR Asia-Pacific, pozitie pe care o ocupa de 4 ani.
El o succede la conducerea Ogilvy PR pe veterana Marcia Silverman, care dupa 28 de ani de experienta in cadrul grupului, a fost numita presedinte pe business-ul global Ogilvy PR.
Christopher Graves ii va raporta direct lui Miles Young, CEO-ul global al Ogilvy & Mather, agentie de publicitate full service.
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