Media & Advertising
Ogilvy Romania: Investitii de 200.000 de euro in training, anul trecut
Grupul de comunicare Ogilvy Romania a investit anul trecut in jur de 200.000 euro in servicii de training, a spus Manuela Necula, Head of Country Ogilvy Group, citata de NewsIn.
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Grupul detine in prezent 55 de clienti in Romania, cu circa 110 branduri. 60% dintre ei vin prin reteaua internationala Ogilvy, iar 40% au fost castigati in urma pitch-urilor locale.
Ogilvy este parte a WPP, unul dintre cele mai mari grupuri de comunicare din lume, si numara 6 divizii, Ogilvy & Mather Advertising, MindShare Media, OgilvyAction, Ogilvy Public Relations Worldwide, Mediaadge:cia si OgilvyOne.
Cifra de afaceri cumulata a grupului in 2007 a fost de circa 63 milioane de euro, cele mai profitabile divizii fiind cele de media, respectiv MindShare si Mediaadge:cia, ambele cu venituri de cate 25 milioane de euro, potrivit datelor publicate pe site-ul Ministerului Economiei si Finantelor.
Printre clientii Ogilvy Group Romania se numara Unilever, Coca-Cola HBC, Kraft si IBM.
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