Media & Advertising
Ogilvy Romania pierde contul Carrefour dupa un pitch global
Creatia si strategia lantului de hypermaketuri Carrefour iese din portofoliul Ogilvy Group, dupa 10 de colaborare, in urma unei licitatii globale castigata de catre Publicis Groupe, decizie care se va aplica si pe piata locala, au anuntat oficialii Ogilvy.
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Creatia si strategia lantului de hypermaketuri Carrefour iese din portofoliul Ogilvy Group Romania, dupa 10 ani de colaborare, in urma unui pitch global castigat de catre Publicis Groupe, decizie care se va aplica si pe piata locala, au anuntat oficialii Ogilvy.
„Carrefour a fost un business castigat local pentru care am obtinut rezultate exceptionale de-a lungul celor 10 ani. Cu toate acestea, in mod aproape ironic, trebuie sa ne despartim de un partener drag noua, intr-un context international”, a declarat Manuela Necula, CEO Ogilvy Group Romania.
Publicis urmeaza sa gestioneze contul Carrefour incepand din luna iunie.
Colaborarea dintre Ogilvy si Carrefour a inceput de la lansarea lantului francez de magazine pe piata din Romania.
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