Media & Advertising
OMD ar putea pierde contul media Vodafone din Marea Britanie
Vodafone Marea Britanie va organiza un pitch pentru contul de media planning si buying, in valoare de 55 milioane lire sterline (69 mil. euro), in prezent gestionat de agentia OMD, invitata si ea la licitatie.
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Reprezentantii operatorului telecom au afirmat ca vor organiza un pitch pentru reinmanarea contului, pentru a se asigura ca agentia care va administra in continuare activitatile de media va mentine o strategie eficienta, relateaza presa internationala.
Oficialii Vodafone au mai afirmat ca OMD, agentia cu care lucreaza pe partea de media de circa 7 ani, va fi la randul ei invitata sa ia parte la pitch.
Reprezentantii companiei de telecom nu au fixat inca data cand avea loc licitatia.
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