Media & Advertising
OMD si-a adjudecat contul de 70 mil. lire sterline al Levi’s
Agentia OMD, membra a grupului de comunicare Omnicom, a castigat contul de media al companiei producatoare de imbracaminte Levi Strauss & Co, in valoare de 70 de milioane de lire sterline, dupa un pich care a durat cinci luni, conform BrandRepublic.
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OMD a detinut si anterior o mare parte din contul de media al Levi’s, concentrandu-se in special pe America de Nord, in valoare de 40 de milioane de lire sterline.
Potrivit ultimelor date oficiale, Levis’s a inregistrat in al treilea trimestru fiscal, incheiat la 29 august 2010, venituri de 1,109 miliarde de dolari, mai mari cu 6,6% fata de aceeasi perioada a anului anterior. Totodata, profitul net al companiei s-a redus cu 31,7%, pana la 28 milioane de dolari.
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