Media & Advertising
Pepsi mai sparge o bariera in \”revolutia\” online-ului: brandul isi extinde strategia social media in Europa, Asia si America Latina
Producatorul de bauturi non-alcoolice Pepsi a anuntat ca isi extinde strategia social media in Europa, America Latina si Asia, scrie AdvertisingAge.
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Brand-ul intentioneaza sa lanseze proiectul in intreaga lume in 2011, desi multe dintre detalii nu au fost inca decise. De exemplu, nu a fost determinat modul in care se va lansa proiectul sau valoarea investitiilor.
In Statele Unite, Pepsi a alocat 1,3 milioane de dolari pe luna pentru „Pepsi Refresh Project”, in acest an, cifra ce se va mentine si pentru 2011.
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