Media & Advertising
Pfizer vrea sa-si schimbe agentia de media. Miza? Un cont global de peste 1 miliard $
Gigantul farmaceutic Pfizer vrea sa isi revizuiasca contul global de media, estimat la peste 1 mld. dolari anul trecut, conform unor surse citate de Ad Week.
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Pfizer a cheltuit 1,3 mld. dolari pe publicitate in 2009 si 600 mil. dolari in timpul primelor sase luni ale acestui an, conform Nielsen.
In prezent, contul global al Pfizer este detinut de agentia media Carat, parte a Aegis Group.
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