Media & Advertising
P&G si-a redus cu 20 mil. euro bugetul de promovare din Marea Britanie
Procter & Gamble si-a redus cu 16 mil. de lire sterline (20 mil. euro) cheltuielile publicitare din Marea Britanie, in iunie-august 2007, fata de aceeasi perioada din 2007, in contextul pierderilor pe care le inregistreaza piata media, in special televiziunile, a scris presa internationala.
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Procter & Gamble, cel mai mare advertiser din Marea Britanie in 2007, cu cheltuieli de pana la 202,6 milioane lire sterline (260,8 milioane euro) pentru promovarea unor branduri ca Gillette sau Pringles, si-a redus in iunie-august 2008 cel mai mult din cheltulielile de promovare.
Si asiguratorul Aviva si-a diminuat cheltuielile in perioada similara, cu 10,3 milioane lire sterline (13,22 milioane euro), in timp ce alte importante corporatii britanice, ca BT si Royal Bank of Scotland, si-au redus la randul lor bugetele de promovare, in iunie-august 2008, cu pana la 8,1 milioane lire sterline (10,4 milioane euro), respectiv 5,9 milioane lire sterline (7,57 milioane euro).
Cheltuielile totale ale advertiserilor britanici in perioada iunie-august au scazut cu 1% fata de perioada similara din 2007.
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