Media & Advertising
P&G va impune agentiilor sa lucreze cu anumite companii de productie publicitara
Procter&Gamble intentioneaza sa impuna agentiilor americane numele companiilor de productie publicitara alaturi de care sa lucreze, masura care le afecteaza autonomia, potrivit presei internationale.
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Compania deruleaza in prezent procesul de preselectie pentru alegerea companiilor de productie publicitara, al caror numar s-ar putea reduce de la 125 la 30.
Companiilor selectate le vor fi impuse restrictii financiare, in contextul in care P&G intentioneaza sa stabileasca un buget fix pentru productie in urmatorii 2 ani.
Pana cand P&G va finaliza selectia, agentiile au mana libera in ceea ce priveste productia de publicitate.
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