Media & Advertising
Piata europeana de continut video va creste cu 4-6% pe an pana in 2012
Piata europeana de continut video, estimata in prezent la 123 mld. euro, va creste constant cu 4 - 6% pe an pana in 2012, platformele video digitale si consumul de continut video la cerere (VOD) vor deveni servicii de larg consum din servicii premium, conform unui studiu realizat de compania de consultanta Bain & Company.
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Studiul arata ca din totalul veniturilor generate pe piata de continut video, companiile au un profit operational de 17 miliarde euro.
Autorii studiului arata ca formarea profitului in 2012 si in anii urmatori ar putea arata cu mult diferit fata de astazi, in functie de actiunile intreprinse de jucatorii din industrie, in conditiile in care piata este foarte dinamica.
Conform companiei de consultanta, 20% din totalul continutului vizualizat va fi video-on-demand pana in 2012. Consumul mediu de televiziune in Europa este de 3-4 ore / zi si este in crestere, in majoritatea tarilor.
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