Media & Advertising
Postul de radio Itsy Bitsy isi asociaza brandul cu Prigat
Postul de radio pentru copii Itsy Bitsy si-a asociat brandul cu Prigat, marca de bauturi racoritoare necarbonatate din portofoliul Pepsi Americas, lansand in parteneriat un suc special produs pentru copii, au anuntat oficialii Itsy Bitsy.
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Bautura, comercializata sub brandul „Prigat de la Itsy Bitsy” este un produs unic pentru copii, cu 100% fruct, fara conservanti, fara zahar adaugat si fara aditivi artificiali.
Produsul poate fi gasit in magazinele din tara incepand cu luna iunie, este disponibil in 5 arome in ambalaj de sticla, nereturnabil, de 0,25 l, la pretul de vanzare recomandat de 2,4 lei. Pe eticheta ambalajului se regasesc cele doua personaje, Itsy si Bitsy.
Lansarea sucului a debutat cu o campanie de teasing adresata copiilor. Aceasta va fi urmata de o campanie integrata de comunicare a noului produs, care va include activari la punctele de vanzare si o campanie media cu difuzare nationala. Campania de comunicare a fost realizata de GMP Advertising si GMP PR, cu sprijinul Webstyler.
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