Media & Advertising
PR-ul global Philips a intrat in portofoliul unei agentii proaspat lansate de Omnicom
Philips Electronics si-a inmanat contul de PR, evaluat de surse apropiate companiei la o valoare cuprinsa intre 10 si 20 mil. $ agentiei One Voice, proaspat lansata pe piata de PR de grupul de comunicare Omnicom, anunta presa internationala.
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One Voice, care va lucra exclusiv pe contul global al Philips, a castigat contul in urma unei licitatii descrisa ca „pitch-ul anului” in industria internationala de relatii publice.
Anterior, PR-ul Philips Electronics a afost gestionat de MS&L Worldwide, parte a grupului de comunicare Publicis.
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