Media & Advertising
Presa locala tiparita s-a adancit in criza. Bugetele de publicitate, reduse drastic
Principalele ziare locale au publicat
74.879 de machete publicitare, in 11 luni ale anului 2012, conform
monitorizarilor Alfa Cont.
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Bugetul net este estimat la 2,5
milioane de euro, potrivit Forbes Romania.
Zeci
de publicatii locale s-au inchis in 2012, iar bugetele de
publicitate s-au redus drastic pentru presa din provincie, in ciuda
unui an electoral agitat ce ar fi adus mai multi bani din
publicitatea politica.
Pe primul loc in topul volumelor de
publicitate obsinute (si calculate pe baza tarifelor-lista de
publicitate) s-a plasat ziarul craiovean „Gazeta de Sud” (7.546
de insertii). Pe locurile urmatoare s-au aflat „Informatia zilei”
din Satu Mare (5.401 reclame), „Ziarul de Iasi” (8.538) si
Transilvania Expres (3.535). Ziarul galatean „Viata libera” a
publicat, in primele 11 luni ale anului, 7.083 de machete
publicitare.
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