Media & Advertising
Previziuni media 2022: Producătorii de conținut Video on Demand vor avea o putere mai mare de negociere
Specialiștii Kantar Media anticipează ce se va întâmpla în 2022 legat de Video on Demand, de alocarea bugetelor între campanii de brand și de performance marketing, de utilizarea datelor, de pregătirea pentru o lume fără cookie-uri.
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