Media & Advertising
Prietenii si promotiile, factori mai puternici decat publicitatea in influentarea deciziei de cumparare a romanilor
Consumatorii sunt influențați în decizia de cumpărare în proporție de peste 50% de prieteni, colegi, cunoștințe sau promoții. Sfatul lucrătorului comercial și publicitatea reprezintă un factor mai slab de influențare a deciziei de cumpărare, existând însă un număr destul de ridicat de consumatori care le iau în considerare.
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