Media & Advertising
Print-ul, cea mai eficienta media pentru advertiserii din FMCG
Print-ul si outdoor-ul reprezinta cele mai eficiente canale media de promovare pentru advertiserii din domeniului bunurilor de larg consum (FMCG), potrivit unui studiu realizat de divizia de cercetare a Omnicom Media Group in Marea Britanie si citat de publicatia Brand Republic.
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Conform studiului, print-ul genereaza venituri suplimentare de 1,47 lire sterline pentru fiecare lira sterlina cheltuita de advertiserii din FMCG pentru promovarea pe acest canal. Outdoor-ul genereaza venituri suplimentare de 1,09 lire sterline, radio de 0,89 lire, TV de 0,8 lire si online de 0,66 lire.
Print-ul este de asemenea cel mai eficient canal de promovare pentru advertiserii din telecom, oferind venituri adaugate de 11,31 lire sterline pentru fiecare lira cheltuita de acestia pentru promovare. Outdoor-ul reprezinta al doilea cel mai eficient canal de promovare pentru advertiserii din telecom, oferind venituri suplimentare de 6,53 lire sterline.
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