Media & Advertising
Printul, cea mai eficienta forma de publicitate pentru cresterea vanzarilor
Publicitatea prin intermediul printului este cea mai eficienta metoda pentru cresterea vanzarilor, arata un studiu realizat de BrandScience la comanda Asociatiei de Publicitate Outdoor (OAA) din Marea Britanie, citat de The Telegraph.
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Astfel, pentru fiecare lira sterlina cheltuita pe reclama in ziare sau reviste, retailerii obtin o crestere a vanzarilor de 6,23 lire sterline, in timp ce aceeasi suma cheltuita la televizor sau pe publicitate outdoor, veniturile cresc pana la 3,57 lire sterline.
In ciuda cresterii publicitatii online, s-a dovedit ca mediile traditionale sunt mai eficiente cand in cazul promovarii supermarketurilor sau magazinelor de haine. Pentru acesti retaileri, publicitatea online a adus vanzari de 2,23 lire sterline la o lira sterlina cheltuita.
Pentru bunurile de larg consum (FMGC), reclama la televizor ramane cea mai eficienta. Cu toate acestea, studiul BrandScience releva faptul ca spoturile nu mai sunt la fel de eficiente cum erau in trecut. Astfel, la fiecare lira chletuita pe publicitate, vanzarile crescu cu 1,31 lire.
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