Media & Advertising
Producatorul berii Budweiser taie comisioanele agentiilor din SUA
Producatorul de bere Anheuser-Busch a decis sa taie comisioanele periodice ale agentiilor de comunicare care lucreaza pe contul Budweiser, pastrandu-le doar pe cele pe proiect, motivand decizia ca parte a planului de reducere a costurilor cu pana la 1,5 mld. de lire sterline (1,7 mld. euro), scrie presa internationala.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2009/02/499bf28d1170c.jpg)
Contul de publicitate al Budweiser este gestionat de agentia DDB Chicago, in timp ce media planning-ul si buying-ul sunt administrate intern.
Anheuser-Busch a fost cumparat de InBev in iulie 2008, pentru 36 miliarde lire sterline (40 miliarde euro), tranzactie in urma careia InBev a devenit cel mai mare producator de bere din lume.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/08/boala.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/Fara-titlu9.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/10/amenda-bloc.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/10/soferi-7.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/07/soferi-amenda-proces-verbal.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/10/BT-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/10/avion.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/10/ceausasculee.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/la-bloc-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/orasul-milionarilor-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/oras-florenta-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/bradul-de-Craciun.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/substanta-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/giza.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/367420684_681254250704182_2995259051245449399_n.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/chiriasi.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/ue-19.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/gabriel-cotabita.png)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/Noua-Lege-a-pensiilor-Marius-Budai.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/salariul-minim-european.jpg)
19 Feb. - 19:12
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/01/pensii-10.jpg)
19 Feb. - 17:05
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/LEGEA-PENSIILOR-simona-bucura-oprescu-diana-daily.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/02/coada-Casa-de-Pensii-1.jpg)
20 Feb. - 12:17