Media & Advertising
Proprietarul Penthouse vrea sa cumpere Playboy
FriendFinder Networks, proprietarul revistei pentru adulti Penthouse, intentioneaza sa faca o oferta pentru preluarea Playboy Enterprises, dupa ce fondatorul revistei, Hugh Hefner, a oferit 123 milioane dolari, scrie Bloomberg.
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Reprezentantii Playboy au declarat luni ca Hefner vrea sa achizitioneze actiunile companiei pe care nu le detine inca. Hefner, in varsta de 84 de ani, s-a asociat cu Rizvi Traverse Management pentru aceasta achizitie.
Hefner nu este interesat de o fuziune sau de o vanzare catre o terta parte, preocupat fiind de brandul companiei si directia editoriala a revistei Playboy.
Hefner a infiintat compania in 1953, iar revista Playboy a devenit celebra pentru fotografiile, benzile desezate satirice si povestile sale. Revista a publicat fotografii cu Marilyn Monroe si autori ca Vladimir Nabokov.
Veniturile revistei au inceput sa scada in ultimii doi ani, inregistrand pierderi de peste 200 milioane dolari.
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