Media & Advertising
Publicis isi continua expansiunea in Brazilia cu o noua achizitie
Publicis Groupe a achizitionat agentia de publicitate GP7 din Sao Paulo, Brazilia, ca parte a strategiei de extindere a operatiunilor in regiune, relateaza BrandRepublic.
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Valoarea tranzactiei nu a fost dezvaluita.
Recent, Publicis si-a marit participatia la agentia locala Talent, de la 49% la 60%.
GP7 are 40 de angajati si isi va pastra directorul actual, respectiv Joao Fernando Vassao. Agentia a fost infiintata in 2004 si ofera, printre altele, servicii de marketing si publicitate.
In urma achizitiei, GP7 va deveni Publicis Red Lion, relateaza sursa mentionata.
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