Media & Advertising
Publicis isi extinde operatiunile din Asia
Grupul de comunicare francez Publicis a anuntat ca a cumparat pachetul majoritar de actiuni la doua agentii din India, fara a da detalii financiare, potrivit Adweek.com.
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Cele doua agentii, 20:20 Media si 2020 Social, vor deveni divizii ale retelei Publicis, dar isi vor pastra numele.
In iulie, dupa ce Publicis a raportat o crestere a veniturilor si a profitului in prima jumatate a anului, CEO-ul Maurice Levy a spus ca extinderea in Asia este o prioritate a grupului. Urmatoarele miscari ale Publicis ar avea loc in China, unde tintele de achitizie au fost deja selectate.
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