Media & Advertising
Publicis urmareste noi achizitii in publicitatea interactiva
Grupul francez de marketing si publicitate Publicis a dezvaluit ca are in plan achizitionarea de companii, in special in domeniul publicitatii interactive, a declarat Maurice Levy, directorul general al grupului.
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Publicis a incheiat anul trecut o fuziune de 1,3 mld. dolari cu compania de new media si marketing direct Digitas.
„Intregrarea Digitas a fost una linistita, cresterea de 16,8% a veniturilor Digitas fiind o baza pentru rezultatele noastre in acest prim trimestru”, a specificat Levy, citat de presa internationala.
„Sunt increzator pentru anul 2007, si confirm obiectivul de crestere organica cu 5% pe intreg anul”.
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