Media & Advertising
Publicitatea Bilbor, noul brand din portofoliul URBB, a plecat la Publicis Romania
Agentia Publicis Romania a castigat contul de publicitate (creatie, strategie, implementare) al apei minerale Bilbor, cel mai nou produs din portofoliul URBB, au anuntat oficialii agentiei.
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Publicis a castigat contul in urma unui pitch.
Prima campanie de comunicare dezvoltata de Publicis pentru Bilbor a debutat pe 25 iunie, pe TV, OOH (out of home advertising) si presa.
Media Bilbor este gestiontia de Mediaedge:cia (MEC) Romania, agentia care coordoneaza tot contul de media URBB pe plan local.
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