Media & Advertising
Publicitatea care astupa gaurile din sosea
O tendinta in publicitate este cea de a integra publicitatea in diverse elemente, produse sau servicii utile pentru consumatori, marind in acest fel impactul unor campanii intr-o lume din ce in ce mai saturata de reclame obisnuite, scrie Ionut Oprea.
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Un exemplu care s-ar potrivi la noi e cel initiat de KFC in Statele Unite, care vrea sa astupe gaurile in sosele in schimbul branduirii lor cu KFC in cadrul campaniei lor „Fresh Tastes Best”, considera Oprea.
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