Media & Advertising
Publicitatea din SUA in S1: Televiziunile prin cablu, singurul segment cu crestere
Cheltuielile globale cu publicitatea in mass-media din SUA au scazut in primul semestru cu 15,4%, ajungand la 56,9 miliarde de dolari (40 mld.euro), cele mai afectate segmente fiind posturile de televiziune, ziarele si revistele, potrivit studiului companiei de cercetare Nielsen.
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Televiziunile prin cablu sunt singurul segment pe care s-a inregistrat o crestere, in valoare de 1,5%, dupa ce in primul semestru veniturile scazusera cu 3%.
Internetul a raportat cea mai mica scadere, de 1% fata de prima parte din 2008.
Toate celelalte categorii media au inregistrat scaderi ale incasarilor din publicitate, cea mai importanta depreciere inregistrand-o suplimentele locale de duminica (45,7%).
Industria de automobile a fost sectorul care a cheltuit cel mai mult pentru publicitate, aproape 3,7 miliarde dolari, mai putin cu 31% fata de anul trecut.
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