Media & Advertising
Publicitatea globala Ericsson a plecat de la Ogilvy la Lowe
Contul global de publicitate al producatorului suedez de echipamente telecom Ericsson s-a mutat de la Ogilvy Worldwide la Lowe Worldwide, dupa un pitch in care s-au "batut" 4 agentii, scrie Brandrepublic.
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Lowe a ramas in finala pitchului cu Ogilvy, dupa ce agentiile Publicis si McCann Erickson au fost eliminate intr-o etapa preliminara.
Serviciile Lowe se vor axa in primul rand pe cresterea cotei de piata Ericsson in regiuni ca China, Brazilia si India.
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