Media & Advertising
Publicitatea in media pe plan global a urcat cu 2,4% in 2007
Investitiile publicitare in televiziune, radio, presa scrisa si cinema, pe plan global, au crescut cu 2,4%, in perioada 1 ianuarie-28 decembrie 2007, fata de perioada similara din 2006, potrivit studiului companiei de cercetare Yacast, citat de presa internationala.
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Investitiile in advertisingul la TV s-au majorat cu 6,6% in valoare si cu 16,4% in volum, se arata in studiul Yacast.
Investitiile in publicitatea la radio s-au depreciat cu 3% in valoare si cu 7,3% in volum. Cea mai mare scadere a investitiilor publicitare in radio au inregistrat-o statiile FM, de 5,8% in valoare si de 9,3% in volum.
Investitiile in publicitatea la radiourile generaliste au urcat cu 1,9% in valoare si cu 2,5% in volum.
Publicitatea la cinema a crescut cu 8,2% in valoare.
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