Media & Advertising
Publicitatea in revistele destinate barbatilor: 700.000 euro, in scadere cu 30%
Numarate pe degetele de la o mana, revistele destinate publicului masculin au atras anul acesta de la advertiseri aproximativ 700.000 de euro, in scadere cu 30% fata de 2009, potrivit Danei Cristescu, General Manager Liberis Publications Romania, editorul revistei "GQ".
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Daca unele titluri precum „Maxim” sau „Max” nu au reusit sa faca fata crizei, cele existente si-au reajustat numarul de aparitii pentru a trece de aceasta perioada considerata „de conjunctura”. Radu Coman, editorul-sef al revistei „Esquire”, crede ca anul viitor piata de publicitate pe acest segment va creste cu pana la 25%, scrie Financiarul.
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